August 10, 2022

Celebrating its tenth 12 months, contemporary jewellery manufacturer Astrid & Miyu has appointed Leeds multi-channel promoting agency Boutique to launch its very first Tv set marketing campaign.

Launched by Connie Nam in 2012, the London-based organization is at this time experiencing speedy advancement, with new retail store spots to unveil in Leeds and other areas throughout the British isles, as nicely as opening in New York previous 7 days.

Boutique is having Astrid & Miyu exterior of its digital social marketing and advertising strategy, with a regional media marketing campaign, plus marketing and doorway drops to help new shop openings afterwards in the year.

The agency’s taking care of director, Simon Bollon, explained: “We really like impartial increasing brands, and we relish getting section of a results tale. They do what they do for all of the right motives, and you can come to feel the passion during.

“Translating their enthusiasm into diligently tailored media placement is going to be a large amount of enjoyable, and we’re excited to be section of their journey.”

Nam included: “We’ve been on the lookout for a advertising and marketing associate that is best for escalating brands, can give us strategic direction in a new marketplace and is total of like-minded, ambitious folks that we get on with.

“Boutique ticks all of the proper packing containers for us, and it’s been a pleasure doing the job with them.”


Hospitality marketing and advertising professional company, Brain Fuud, has been employed by Vocation Brewery to establish a new pizza slice bar pizza strategy for its forthcoming bar, launching in Halifax later this summer time.

The Leeds-based agency will be responsible for menu & recipe improvement, as effectively positioning and brand name artistic, operating with the brewery’s in-residence advertising team.

James Newman, founder at Brain Fuud, said: “The pizza group inside the Uk continues to improve at rate, following closely the market place tendencies bubbling up in the States, and we’ll be tapping into these to deliver a standout proposition for Vocation’s new bar.”

Richard Stenson, running director at Vocation, stated: “Pizza and beer are comparable in their ideas, having said that, to make excellent pizza and good beer you will need serious comprehension. In Brain Fuud we have located a corporation that enjoys pizza and appreciates what it takes to make it wonderful.

“We are vastly fired up to carry what we all know to be one particular of the best mixtures, pizza and beer, to Halifax. The town is likely via a little something of a renaissance and our new internet site will only include to the previously lively meals and drink scene.”


European children’s retailer, Vertbaudet, has picked out digital marketing company Wolfenden to deal with its Uk-targeted PPC account, supporting the French-established brand name to improve its placement in the British isles market place.

Subsequent a competitive pitch procedure, Leeds-centered Wolfenden was appointed on the power of its PPC giving, the team’s sturdy working experience inside the children and little one retail house as nicely as the proposed proactive and details-led strategy that seems to be to maximise wider marketing and advertising activity by PPC, far too.

Sarah Etherington, head of electronic promoting at Vertbaudet, claimed: “We’re very pleased to be an proven major children’s model throughout Europe, and it was essential to us to husband or wife with an company who deeply comprehended our market in the United kingdom and where we healthy within that.

“Wolfenden proposed a approach which demonstrated a extensive being familiar with and appreciation of our manufacturer id, as effectively as the audience we glance to engage with, and with considerable expertise in just our current market – it was an effortless selection to make.”

Wolfenden’s taking care of director, Daisy Wolfenden, added: “Partnering with Vertbaudet has been superb for our staff, allowing for us to additional make our credentials inside the kids and baby’s retail place.

“Our encounter in this article indicates we now have a deep comprehending of the standard buyer journeys inside of this sector, ensuing in a seamless on-boarding approach, ensuring stable and lucrative overall performance for Vertbaudet throughout a truly vital period of time.

“We’re looking ahead to taking pleasure in a fantastic partnership with Vertbaudet as we collaborate on strategic workshops at important milestones in its electronic journey.”

::: has revealed that Andy Jessop will be its initial head of content.

Many thanks to continued growth within the agency and the articles team, Jessop will move up from the situation of articles tactic manager to enable extend Leeds-centered SALT’s content providing to customers.

Inside his new purpose, he will be accountable for setting up out the content office, establishing superior-quality content approaches and auditing the written content effectiveness of new and future customers.

Acquiring ten a long time of expertise in copywriting, PR, written content method and Search engine marketing, Jessop joined the enterprise just months soon after its development in 2014.

He mentioned: “I search ahead to starting up in this new posture with SALT, possessing helped develop the content material workforce for just above seven a long time.

“With so lots of proficient men and women within the workforce, I know I have the best persons about me to help grow and produce large-executing and dependable strategies for our consumers.”

Reza Moaiandin, co-founder and director, mentioned: “Over the earlier seven years, Andy has served increase the articles team into a practical and thriving portion of the company.

“As SALT is a technically targeted Web optimization agency, it is a pleasure to see our innovative supplying grow so we can aid both new and recent shoppers with large-high quality written content techniques. I search forward to looking at the place the group will head in the upcoming 12 months.”