Does Your Business Need a Phone App? With the rise in smart phone usage, you’ll find more people searching for practical applications to use on the go. Programs that allow for easier use of social media and online shopping are available at the touch of a button, and it seems smaller businesses are getting into the act by having apps made for their products and services. However, is this something in which you should invest money and time?
Apps for iPhones and Smart Phones
If you want to read a book on your phone, you download a reader app. If you want to buy books to read, you might download an app from Barnes and Noble or Amazon for that purpose. Web applications provide a convenient shortcut for users to access favorite spots of the Internet, or to play games or utilize different functionality – be it currency conversion or language translation. Depending on the scope of your business, you may be tempted to have an app developed for widespread use, but before you hire a developer or – Heaven forbid – try to learn Objective C and take on the task yourself, considering for a moment if a phone app would benefit your company.
Before you Develop that App
The cost to develop an application could run you anywhere from three to five thousand dollars, depending on what you wish to accomplish and what an app firm charges for their services. Once you have the app, then you have server costs to handle – an app just doesn’t float in the air, the data needs to be hosted in order for people to access the program. The price may be steep for smaller companies to cover, so it’s important to ask these questions:
1) What will the app do? Do you sell products, or manage an informative blog for a niche? Who is the target audience?
2) Will the app be free? Do you think people would refrain from adding your app if they have to pay for it?
3) Is there an existing app that already does what we want? If your business provides general products that can be found on other sites, would your app work duplicate the efforts of others?
4) Would your app have longevity? Will the data change, or does the proposed app have limited interest? Do you feel this app is something a user will leave on his phone for a long time?
5) Will the app be universal? Not all apps work on all phones, and it may cost more for a universal application.
Take into consideration every aspect of phone functionality and usage before committing to have an app built. If you feel the time and energy spent – along with the money – is worth it, choose wisely your developer and plan your marketing. Otherwise, you may find the investment in other areas of the Web deserve your attention more.