August 10, 2022

A Leeds-based mostly research motor optimisation business has been acquired for £1.8m by mentioned electronic performance publisher XLMedia.

Blueclaw Media provides products and services ranging from research motor optimisation (Search engine marketing), shell out for each click on (PPC) administration to electronic PR and material marketing.

XLMedia has been functioning with the small business because December 2020 throughout which time the BlueClaw crew has implemented new procedures and programs which have improved each efficiency and visitors throughout a amount of the group’s web sites.

The acquisition will offer a United kingdom hub for XLMedia’s European Athletics small business.

XLMedia will pay £600,000 on completion, with an supplemental £00,000 at the conclusion of year a single and a more £600,000 contingent on specific functionality targets.

Fergus Clawson, operator and founder of BlueClaw, will continue to be with the company going ahead. 

In the 12 months to 30 November 2021, which was intensely impacted by Covid, the enterprise documented income of £1.1m and EBITDA of £100,000. For the 12 months to 30 November 2022 it is expected to lead revenues of £1.6m and EBITDA of £400,000.

Stuart Simms, main govt at XLMedia, mentioned: “We are delighted to announce the acquisition of BlueClaw, which will see us provide this vastly proficient crew into the XLM family. Acquiring labored closely with them for about 12 months, we’ve been equipped to expertise to start with-hand the good quality of their do the job and are massively excited at the prospect of BlueClaw’s abilities staying rolled out throughout our broader portfolio.

“Present-day announcement even more demonstrates our dedication to rebalancing the company with the appropriate skills, individuals and systems in order to produce a sustainable platform capable of offering extensive-phrase development.”

XLMedia is encouraged by Cenkos Securities (nominated adviser and joint broker) and Berenberg (joint broker).